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Now one of thosre rivals has made good on that opportunitgyin Charlotte, hiring a group of formerr Staubach employees to open an office Boston-based has hired five longtime Staubach employees for its entry into including local CresaPartners principals Mark Ayers, Tim Brotherton and Edwin With its debut here, the firm is promisinhg to bring “pure tenant representation back to Charlotte.” The companh has set up shop in the Siskey Buildinfg on Sharon Road. “As a group, we’ve got an overalkl belief in the tenant rep model and having somethinyunique there,” says Ayers, managing principal, who has workef with clients such as Time Warner Cable, US Airwayw Group Inc.
and Wachovia Corp. “It’s that beliefr that you are a tenantrep advocate.” Staubach’s tenant-onl y business model meant the firm didn’t have to worry about conflicts of interest when seeking the best real estatse deal for clients. With the firm’x $613 marriage to Jones Lang some analysts and competitors wondered what the fallout mighgt be amongStaubach brokers, who suddenly found themselves at a full-servicee firm that represents both tenants and landlords. CresaPartners bills itself as the larges t North American real estate firm that representztenants exclusively.
It has 45 officesd in the United including onein Cary, where it bought a local real estated firm last summer. The company has 750 employees and generatedf morethan $160 million in revenuw last year. “We’re going to continue to recruift former competitors who remaib committed to the pure tenantr representationbusiness model,” CresaPartners Chief Executived Bill Goade says in a statementt about the Charlotte office. CresaPartnerd will target tenants that need at least 5,000 square feet of space. Ayers says that even in a recessionb the firm will have opportunities to seize a share of thelocal market, particularly with its tenant-onlyy model.
“You’re now in a tenant and I think to knock on doore and say we represent tenants and this is a greag time to look at your real itpresents opportunities,” he says. “Even in thesed tough economic times, tenants are going to look at one of theirdmajor expenses, which is real estate.” In addition to the Missy Sheaff and Anne Thompson have joined CresaPartner s as a senior adviser and brokerage and marketing respectively.
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