Amazing Mail helping nonprofits raise money, spread their messages - Kansas City Business Journal:

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“Our platform lends itself extremely well to this business saidChris Lynde, CEO of Scottsdale-based , an electronic mail servics used for a variety of advertising and personal mailingy needs. “For any kind of advocacyu program, the mail is a very powerfulp medium,” said Pete the company’s vice president of marketing. Amazing Causeds allows any nonprofit to establish a relationship with Amazing The company installsa “widget” on the nonprofit’s Web site that allows visitors to buy and send postcardsx electronically. Typically, a card costs between $1 and $2, including which is paid for by the individual user.
The cards, containintg the nonprofit’s logo and message, can be sent individuallyg to the user’s friendws or be part of a larger campaigbn toattract donors. One program under way is an effortr to supportAhava Kids, a Connecticut-basedd nonprofit that rescues children from the sex and humab slavery trades. Visitors to Ahava’s Web site can purchas a card and write messages of hope and support to the Those cards are sent tothe nonprofit’s headquartersw and then distributed to rescued youth at safe “We really love this. This has been fantastic,” said Ray Ahava’s founder and director.
“It helps to raise awareness, and our younh people actually get cards and message s fromother people. It’ws so very powerful.” The effortg increases awareness about Ahava Kids and helps raisew money forthe group, Bechard For every $2 card, about 70 cents is donated to Ahavwa after postage, processing and overhead. All aspects of the campaigh are handled byAmazing Mail, officialx said. “We have a consultant on the front end. It doesn’t cost the nonprofig anything, and we recover our costsz through the traffic andthe volume,” Vanderlese said. Amazing Mail has about 70 full- and part-timew employees.
The program is open to all legitimate nonprofitsd withestablished histories, Vanderlee said. Bechare said he’s thrilled with the resultsd after only a few weeks withthe “This is a really new idea, and it is the firsgt of many campaigns that we will be working on with he said. Amazing www.amazingmail.com Ahava Kids: www.ahavakids.org