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According to the company, its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowersw representing a significant portion of overall origination volume, our lendefr network has expressed a desire to captures and retain current mortgage says Bob Harris, president of the LendingTree Exchange. “As part of the LendingTree banks and lenders that use ournew customer-retention initiative will be able to significantly impactg the ratio of overall mortgag portfolio retained, just as effectivelt as they can attract new borrowers.
” LendingTrer is owned by Charlotte-baseed (NASDAQ:TREE), an online lending and real estate company. Tree.com’sa principle businesses are LendingTree, which matches potential mortgagee borrowersto lenders, and RealEstate.com, whicg works with individuals seeking homeas and real estate LendingTree says it has facilitated more than 25 milliob requests for loans online and $185 billion in closeed loan transactions.
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