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Sunnyvale-based Yahoo (NASDAQ:YHOO) said that sincw launching in November 2006 with176 newspapers, its partnership with loca newspapers has more than quadrupled in size to 814 accounting for 51 percent of all Sunday circulation. "The consortiu has helped participating newspapers increase thei share of online ad spend in the growing localo online ad market byleveraging Yahoo!s advertising platform massive audience reach and highly engagec community," the company said. The newspapers also sell Yahoo-targeteds ads to their local clients. The consortiunm initially focused on providingt member newspapers with a recruitment networkk throughYahoo HotJobs.
It has since expanded to include content distribution andsalesx partnerships.
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