Monday, January 24, 2011

Thousands of Tampa Bay homes could be without TV Friday - Boston Business Journal:

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percent of households in the Tampa Bay area will go Although that represents morethan 28,000 households in the region, it’z still well ahead of the national average of 2.5 percent. That means 2.8 millio households could be without television signall by the weekend unless they purchase digitalktelevision sets, connect to cable or or purchase a converter box, according to The digitapl transition was supposed to happenh in February, but federal officialsz delayed that move for three months after millions of homea would lose television. During those thred months the number of homes completely unreadyy for the transition was cut in halffrom 5.
8 “Given the importance that television plays in the day-to-dayg life of most people, we expect that most of the remaininyg unready homes will take the necessary steps to get readyu once the stations make the final switc to digital transmission,” said Sara Erichson, presidentg of media client services for Nielsen, in a Congress created the digital switch in 2005 as a way to free up analoy spectrum for cellular phonwe companies and others that coulde use signal that has been in use by television stationd for decades. Nielsen based its data on its Nationa l People Meter panel as well as locaometered panels.
The Tampa-Sarasota television market also cut its number of unreadty homes in halffrom 3.28 percenft in February to 1.55 percenyt in June. However, much of that drop happened througu April. In Florida, the Fort Myers-Naples markeyt has the best percentage of prepare d households with less than 1 percent completelh unready for the digital representing fewerthan 5,000 homes. The Orlando-Daytona Beach-Melbournwe market has 1.45 percent of its householdw completely unready, representing more than 21,200 homes. The biggest problem area statewidre remainsin Miami-Fort Lauderdale where 2.81 percent, or 43,468 homes, are completely unreadh for the digital transition on Friday.
Albuquerque-Santa Fe has the worst percentagde of unready householdsat 7.58 percent. Los Angeles has the most number ofhouseholds unready, standing currently at 252,180.

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